On-Page SEO Cheat Sheet for 2025 – Search Engine Central

Target Keywords Effectively

• Use one primary keyword per page to avoid keyword cannibalization.
• Choose low-competition keywords with high relevance and decent search volume.
• Integrate long-tail keywords for better targeting of niche audiences.
• Ensure keywords align with user intent and search behavior.

Create High-Quality Content

• Write 1000+ words of unique and engaging content per page.
• Keep sentences short (under 20 words) for better readability.
• Use subheadings, bullet points, and statistics to make content skimmable and valuable.
• Add real-world insights to enhance credibility.

Optimize Page Titles and URLs

• Limit page titles to 60 characters and include the target keyword.
• Use emotional terms and local references for better user engagement.
• Structure URLs with hyphens and make them concise.

Write Click-Worthy Meta Descriptions

• Keep meta descriptions under 150 characters.
• Include the main keyword and a clear call-to-action (CTA).
• Provide a compelling reason for users to click.

Optimize Images

• Use WebP format for faster loading without compromising quality.
• Keep file sizes under 100KB to enhance page speed.
• Add alt text and include keywords in file names.

Leverage Schema Markup

• Use schema markup to provide search engines with structured data.
• Apply schema to every page for better indexing.
• Test schemas regularly using Google’s Schema Helper.

Improve Internal and External Linking

• Add 3-5 internal links per page with keyword-rich anchor texts.
• Include 1-3 quality external links to authoritative sources.
• Ensure external links open in a new tab for better user experience.

Additional Insights for 2025:

• Mobile Optimization: Over 70% of web traffic now comes from mobile devices. Ensure your website is mobile-friendly.
• Page Speed: Websites that load in under 3 seconds rank higher in 50% of cases.
• Content Engagement: Adding visuals and infographics boosts user retention by 40%.